The essay about myself is just what it sounds like: an essay about you, but your goal is much more complicated than that. You must provide the school with your strengths, but do it in a way that is not superior. Anyone can talk about how good they are; the key is to present yourself in a favorable light, and that includes your opinion about yourself. When a school is reading the essay about myself they pay close attention to your writing style because that says a lot about who you are. If your attitude is spot on, the chances of getting into that school go up a lot.
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